Blog Editor and Contributor: Leigh Cole.  I am a shareholder and director of Dinse, Knapp & McAndrew, PC, a regional law firm in Burlington, VT.  With a national immigration law practice, I could live and work anywhere. I grew up in Vermont, but now I choose to live here for the same reasons other businesses and professionals choose Vermont - quality of life, beauty, safety, serenity, and a healthy economy to make it all possible.

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Tuesday
Oct122010

Don't Blame Green Mountain Coffee Roasters

One of Vermont's biggest employers and success stories is taking heat because one of its most popular products doesn't live up to the environmental standard the company generally strives to maintain.  Green Mountain Coffee Roasters (GMCR) has had a page on its web site discussing the environmental challenges of K-Cupsfor years.  The fact is, GMCR customers LOVE the company's Keurig one-cup coffee makers and the K-Cups that go in them.  GMCR's customers choose to use K-Cups rather than GMCR's more environmentally friendly "My K-Cup" alternative, which is a low-cost reusuable version of the K-Cup that the coffee lover fills with ground coffee for each individual cup.   Is this GMCR's fault?  I don't think so.  Read the full post....

DateTuesday, October 12, 2010 at 11:21AM
Author Leigh Cole | Comments Off |
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