With the New Year, many people reflect on the past and resolve to take steps in both their personal and business lives. As you focus on your business resolutions, examine your trademark use to ensure you are sufficiently protecting your brands. A trademark audit is an invaluable annual step for both for-profit and nonprofit companies. Some things to consider (keep in mind this is just a sampling):
Do you have plans to use a new name, logo, or tagline? If so, make sure it is available for use (meaning it does not infringe another trademark owner’s rights) and is a viable trademark. Also consider registering it with the U.S. Patent and Trademark Office (USPTO)... Read more.